Full Citation
Title: The Strength Ezine: An Application of E-Mail for Health Promotion in Adolescent Girls
Citation Type: Journal Article
Publication Year: 2004
ISBN:
ISSN: 0890-1171
DOI: 10.4278/0890-1171-19.1.28
NSFID:
PMCID:
PMID:
Abstract: Purpose.Few studies have investigated the efficacy of e-mail for promoting behavior change. This study evaluates the participation in and outcomes associated with an e-mail-based health promotion program.Methods.Adolescent girls aged 15 to 17 years were recruited at a shopping mall. Participants with an e-mail address were assigned to the interactive e-mail magazine (Ezine) group (n = 37), whereas those not reporting an e-mail address were assigned to the non-Ezine group (n = 33). Participants in the Ezine group received the health Ezine, which included a quiz and an advice column, on a weekly basis.Results.Results indicate that among the Ezine group, there was a high recall of the Ezine (81.1%), and more than one third of the participants replied to Ezine volumes with quiz answers or an advice question (36.6%). Differences in health behavior change between the Ezine and non-Ezine groups were not significant.Conclusions.E-mails on health-related matters can generate moderate levels of involvement in adole...
Url: http://journals.sagepub.com/doi/10.4278/0890-1171-19.1.28
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Authors: Abroms, Lorien C.; Fagan, Pebbles; Eisenberg, Marla E; Lee, Hye-Seung H.; Remba, Natania; Sorensen, Glorian C.
Periodical (Full): American Journal of Health Promotion
Issue: 1
Volume: 19
Pages: 28-32
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