MPC Member Publications

This database contains a listing of population studies publications written by MPC Members. Anyone can add a publication by an MPC student, faculty, or staff member to this database; new citations will be reviewed and approved by MPC administrators.

Full Citation

Title: Rosie the Riveter's Job Market: Advertising for women workers in World War II Los Angeles.

Citation Type: Journal Article

Publication Year: 2012

DOI: 10.1215/15476715-1634105

PMCID: PMC5648367

PMID: 29056881

Abstract: The image of Rosie the Riveter is well known in American popular culture, showing a woman proudly engaged in industrial work for the war effort (Figure 1). Less well known are the advertisements for specific jobs that women responded to when seeking employment (Figures 2 and ​and3).3). Rosie the Riveter has come to symbolize the role that six million American women played in expanding the United States’ industrial production capacity after 1941. Because the Rosie the Riveter campaign explicitly aimed to change public attitudes to women’s work, a focus on Rosie iconography necessarily invokes a narrative of change. Yet recent scholarship about women’s work during and after World War II also tells a story of important continuities. Occupational segregation by sex remained strong, and many women workers were laid off after the war. How do we reconcile a history of significant industrial work by women during the war, yet limited change immediately after the war?

Url: http://www.ncbi.nlm.nih.gov/pubmed/29056881

User Submitted?: No

Authors: Alves, Andre; Roberts, Evan W

Periodical (Full): Labor

Issue: 3

Volume: 9

Pages: 53-68

Countries:

IPUMS NHGIS NAPP IHIS ATUS Terrapop