Full Citation
Title: Rosie the Riveter's Job Market: Advertising for women workers in World War II Los Angeles.
Citation Type: Journal Article
Publication Year: 2012
ISBN:
ISSN:
DOI: 10.1215/15476715-1634105
NSFID:
PMCID: PMC5648367
PMID: 29056881
Abstract: The image of Rosie the Riveter is well known in American popular culture, showing a woman proudly engaged in industrial work for the war effort (Figure 1). Less well known are the advertisements for specific jobs that women responded to when seeking employment (Figures 2 and and3).3). Rosie the Riveter has come to symbolize the role that six million American women played in expanding the United States’ industrial production capacity after 1941. Because the Rosie the Riveter campaign explicitly aimed to change public attitudes to women’s work, a focus on Rosie iconography necessarily invokes a narrative of change. Yet recent scholarship about women’s work during and after World War II also tells a story of important continuities. Occupational segregation by sex remained strong, and many women workers were laid off after the war. How do we reconcile a history of significant industrial work by women during the war, yet limited change immediately after the war?
Url: http://www.ncbi.nlm.nih.gov/pubmed/29056881
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Authors: Alves, Andre; Roberts, Evan W
Periodical (Full): Labor
Issue: 3
Volume: 9
Pages: 53-68
Countries: