MPC Member Publications

This database contains a listing of population studies publications written by MPC Members. Anyone can add a publication by an MPC student, faculty, or staff member to this database; new citations will be reviewed and approved by MPC administrators.

Full Citation

Title: Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media

Citation Type: Journal Article

Publication Year: 2021

DOI: 10.1080/00913367.2021.1939202

Abstract: Megachurches have a reputation for savvy use of digital media; however, little is known about their advertising strategy or which strategies elicit engagement. By assessing megachurches’ promotiona...

Url: https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1939202

User Submitted?: No

Authors: Morehouse, Jordan; Saffer, Adam J.

Periodical (Full): https://doi.org/10.1080/00913367.2021.1939202

Issue:

Volume:

Pages: 1-15

Countries:

IPUMS NHGIS NAPP IHIS ATUS Terrapop