Full Citation
Title: Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media
Citation Type: Journal Article
Publication Year: 2021
ISBN:
ISSN:
DOI: 10.1080/00913367.2021.1939202
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Abstract: Megachurches have a reputation for savvy use of digital media; however, little is known about their advertising strategy or which strategies elicit engagement. By assessing megachurches’ promotiona...
Url: https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1939202
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Authors: Morehouse, Jordan; Saffer, Adam J.
Periodical (Full): https://doi.org/10.1080/00913367.2021.1939202
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Pages: 1-15
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